I’ve spent years making work for global brands inside one of the world’s biggest agency networks, across markets, cultures and timezones.

I make complicated things simple. And simple things interesting.

I’m good at finding the thing underneath the thing - the human behaviour, cultural tension, weird hack or unexpected connection that gives you somewhere interesting to go.

Give me something complicated and I’ll make it simple. Give me something impossible and I’ll probably enjoy it. Ask me to populate a spreadsheet and it’s likely we’ll both have a terrible time…

Outside work I like getting lost places I haven’t been before and seeing how people live. I have a sideline in buying things on Vinted and reselling them at a higher price once I’ve ironed them. And I’m currently learning Portuguese because I split my time between London and Lisbon.