ideas that land

I’m a Concept Creative Director that turns cultural tension into ideas that travel and deliver.

I build simple, scalable campaign platforms designed for the way people actually engage with brands now, across social, earned and real-world environments.

My work is built to cut through culture, move fast, and drive commercial impact, not just fill channels.

Experience spans brand, corporate, B2B, financial services and both consumer and pharmaceutical healthcare.

EXPERIENCE 

CD / ACD / Senior Creative

  • Lead concept development for integrated, multi-market campaigns

  • Originate platform ideas that scale across social, earned and real-world challenges

  • Direct creative output across projects, ensuring clarity and impact

  • Direct production from shoot to final edit, ensuring a high standard of craft and consistency across all outputs

  • Deliver commercially effective work

  • Evolve the agency’s creative offering by refining processes, introducing new models and up-skilling teams for a changing industry landscape

  • Set the creative standard across teams, shaping ideas to a clear, high-quality output

  • Develop and mentor creative talent, supporting them in sharpening thinking and building stronger ideas

  • Bring clarity to complex briefs, aligning teams around a single, focused direction

  • Partner with senior clients to shape briefs and creative direction

FleishmanHillard UK | 2021 - Present

PREVIOUS

FleishmanHillard UK | 2018 - 2021 - AD, SAM, AM, working across Samsung, Krispy Kreme, VO5, Clearblue.

The Big Shot | 2016 - 2018 - SAM, working across Penguin Random House and Simon and Schuster.

Fever PR | 2014 - 2016 - AE, SAE, AM, working across Toshiba, EE, Canon, NOWTV, PlayStation.

EDUCATION

MA, 19th Century Literature and Culture, University of Sussex (2008 - 2009)

BA Hons, English and History, Leeds Beckett (2004 - 2008)

RECENT AWARDS

EMEA

PRCA Best International Campaign (Icelandair), PRCA Best Transport Campaign (Icelandair), Clios Best Social Video (Icelandair), Data Comms Award, Grand Prix Winner 2025 (Take Five), Data Comms Award 2025, Best Data Insight from an Integrated Campaign Gold Winner (Take Five), Corporate and Financial Awards, Best Use of Digital Media (Take Five), Digital Impact Awards, Best Use of Digital from the FS Sector 2025 (Take Five)

GLOBAL

Innovation SABRE North America (Parvo), PRSA Silver Anvil Award of Commendation (Parvo), PRSA Silver Anvil Award of Commendation (Parvo), PR News Platinum Awards for Marketing Communication (Parvo).

UPCOMING SHORTLISTS

Shorty Awards, Icelandair Real Unreal, EMEA Sabre Awards, Icelandair Real Unreal